New kit sponsorship deal for local girls football team

Loddon Homes Limited sponsors Ashridge Park Under 12 girls’ team, empowering the players with a full female bespoke kit

Following the recent success of Ashridge Park Football Club’s Under 12 Girls team, who were presented with the Berkshire County Girls Football League trophy; we are delighted to announce that Loddon Homes is proud to be part of the team’s success by sponsoring its kit.

The sponsorship deal will provide each player with a full kit – shirts, shorts, and socks displaying the Loddon Homes logo – enabling the club to focus on utilising its funds towards training and other essential football costs.

Furthermore, the provision of a full kit will help each player to be more comfortable playing football in matching kits specifically made for girls, inspiring and motivating them as players.

“For a number of years, the fastest growing area of our national sport has been girls’ football, driven primarily by the huge success of England’s Lionesses. At Ashridge Park, we are proud to have developed five very successful girls’ teams, ranging from Under 9 to Under 16. Through our partnership with Miskits, a firm which specifically creates kits for girls’ teams, we are able to provide bespoke female-fitting kit to our girl’s teams, which is one of the methods that we are using to empower girls and make them feel comfortable while enjoying their football,” says Ady Dolan, Chair of Ashridge Park Football Club.

One of the Under 12 girls’ team players can’t wait for the new kit and is hopeful it will be very motivational and lead to more goals.

“I love playing for Ashridge Park because I enjoy learning how to play football from our coaches, along with the friendliness of the entire team. The new kit looks fantastic, and as a team we can’t wait to start playing matches in it. And hopefully it will help us to score plenty of goals,” says Ava Dolan, U12 team player.

“Having a bespoke girls kit is really important for the team. It reinforces that girl’s football is considered equally to the boy’s game, rather than having to play in boy’s kit. Having the option for a girl’s fitted kit is also an important factor in ensuring that the girls are comfortable when playing and will encourage them to keep playing, especially as they get older,” says Rachel Owen, U12 player parent.

“As a local landlord, Loddon Homes puts communities at the heart of our business. While our key aim is to provide sustainable, quality homes for Wokingham Borough residents, we also recognise that this is only one part of creating a strong community. Sports such as football provide a great source of enjoyment and wellbeing for the Borough’s residents. We are delighted to be able to play a small part in supporting the Ashridge Under 12 girls’ team in the provision of a new kit that they are proud and happy to wear. Who knows, perhaps we might even have the next Alex Scott wearing the Loddon Homes logo! We wish the team every success in this year’s football season,” says Stephen Conway, Chair of Loddon Homes Board.

The new kit will be seen by thousands of families across Berkshire and Surrey every Saturday morning, inspiring more female football players.

Find out more about the club here:

Read about the team’s recent win here: